Communication is Key; Make Your Purpose Know

The Future Of Business Networking

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Walking through a crisis can seem like the most uncomfortable situation imaginable for a leader. The stress and anxiety of having to make quick decisions, reassess financial plans, and deal with vocal clients or teammates can be exhausting. But what if there was a way to ensure your business and team could thrive during the next big crisis?

Part of our ability to thrive through a crisis is hanging on to the purpose of our organization. It serves as the foundation we can stand on in the midst of a crisis.

Liz Forkin Bohannon, founder and CEO of Sseko Designs, explores the different ways a business can not only survive, but thrive in the midst of crisis. In session five, Liz talks about how storytelling, assumption, and communication are connected.

In this session, Liz discusses the importance of communicating your purpose as a leader in order for your entire team to thrive.


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